Selected recent publications:

• Lagarde, F. (2012, in press). Insightful social marketing leadership. Social Marketing Quarterly.
• Lagarde, F. & Hancock, T. (2012, in press). Health promoting hospitals and health care services: The case of the Montreal network. In I. Rootman, S. Dupéré, A. Pederson & M. O’Neill (Editors). Health promotion in Canada (3rd edition). Toronto, ON: Canadian Scholars’ Press Inc.
• Lagarde, F. (2011). Marketing social et santé publique : deux exemples canadiens. La Santé de l'homme (Institut national de prévention et d'éducation pour la santé, France), mars-avril 2011, no 412, 6-7.
• Lagarde, F. & Gendron, M. (2011). Reaching the hard-to-reach with hope and help. Social Marketing Quarterly, 17(2), 98-101.
• Lagarde, F., Kryzanowski, C. & Mintz, J.H. (2011). Saskatchewan in Motion: A community-based, provincewide social marketing initiative in Canada to promote physical activity. In H. Cheng, P. Kotler & N.R. Lee. Social marketing for public health: Global trends and success stories (pp. 57-81). Jones & Bartlett Publishers.
• Kassirer, J. & Lagarde, F. (2010). Changing transportation behaviours - A social marketing planning guide. Ottawa (Canada): Transport Canada. http://www.tc.gc.ca/media/documents/programs/ctb.pdf
• Lagarde, F. & LeBlanc, C.M.A. (2010). Policy options to support physical activity in schools. Canadian Journal of Public Health, 101 (Supplement 2), S9-S13.
• Lagarde, F. (2009).  What if your organization couldn’t care less about social marketing?  Social Marketing Quarterly, 15(2), 105-108.
• Della Santa, M. & Lagarde, F. (2008).  Rete Sanitaria: Formative research to introduce an e-Health network in the Ticino Canton.  In P. Kotler & N.R. Lee.  Social marketing: Influencing behaviors for good, 3rd edition (pp. 175-177). Sage Publications.
• Deshpande, S. & Lagarde, F. (2008).  International survey on advanced-level social marketing training events.  Social Marketing Quarterly, 14(2), 50-66.
• Desjardins, L. & Lagarde, F. (2008).  Comment concevoir votre plan régional de promotion du Dossier de santé du Québec – Guide à l’intention des membres du Réseau de soutien et de validation par les pairs (RSVP).  Ministère de la Santé et des Services sociaux du Québec.
• Lagarde, F., Tremblay, M. & Des Marchais, V. (2007). Physicians taking action against smoking.  In G. Hastings, Social marketing: Why should the devil have all the best tunes? (pp. 292-296). Butterworth Heinemann.
• Lagarde, F. (2007). Comment élaborer et communiquer une politique de promotion de la santé ?  Montréal (Québec) : Agence de la santé et des services sociaux de Montréal.
• Lagarde, F., Doner Lotenberg, L., Albion , M. & Hastings, G. (2007). It's all about the customer…and the context. Social Marketing Quarterly, 13(3), 51-57.
• Lagarde, F. (2007). La promotion de l’activité physique dans le contexte bilingue canadien : l’exemple de ParticipACTION.  Dans J.-P. Augustin & C. Dallaire (eds). Jeux, sports et francophonie – l’exemple du Canada.  Bordeaux : Maisons des Sciences de l’Homme d’Aquitaine, pp. 51-56.
• Lagarde, F. (2006).  Le marketing social. In G. Carroll (Ed.), Pratiques en santé communautaire, (pp. 99-112). Montreal: Chenelière Éducation.
• Lagarde, F. (2006). How to sum up your social marketing strategy. Social Marketing Quarterly, 12(4), 65-69.
• Lagarde, F. (2005).  Guide for planning public awareness and education initiatives to promote organ and tissue donation. Prepared for the Canadian Council for Donation and Transplantation.
  (http://www.ccdt.ca/english/publications/final-pdfs/Guide-Public-Awareness.pdf).
• Lagarde, F., Doner, L., Donovan, R.J., Charney, S., & Grieser, M. (2005). Partnerships from the downstream perspective: The role strategic alliances play in implementing social marketing programs. Social Marketing Quarterly, 11(3-4), 38-45.