François Lagarde (M.A.) is one of Canada’s leading social marketers. After working for a number of community-based and health promotion organizations, he worked from 1984 to 1991 for ParticipACTION (a national health and physical activity promotion agency) where he served as vice-president and manager of national media campaigns.

Since 1991, he has been a consultant and trainer for over 160 organizations, primarily in the health, philanthropy and development aid fields. More specifically, he has contributed to the design, implementation and evaluation of social and behavioural change initiatives through his social marketing practice. In his capacity as a trainer and facilitator, he has delivered over 120 workshops and 100 conferences in all Canadian provinces and twelve other countries. His client list includes Health Canada and the Public Health Agency of Canada, numerous provincial, regional and local health departments and agencies, the Chagnon Foundation (Canada’s largest private foundation), Centraide/United Way and the YMCAs.

In addition to being a senior consultant, he is an adjunct professor in the Faculty of Medicine at the University of Montreal, where he teaches social marketing in the health administration and public health programs. He received the University of Montreal 2008 Award for Excellence in Teaching.

Since the early 1990s, François has published numerous reports, articles, book chapters, cases, guides, as well as Health Canada’s online social marketing tutorial. He is an associate editor of Social Marketing Quarterly.